Getting The Mail Through
May 31, 2005 |
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Fred Wilson - of A VC Blog talks about the importance of getting the [e]mail through:
Last summer Coldwater Creek realized that only 70% of its mail to its customers was getting through.
And because their online sales are highly correlated to their emails, that meant a potential 30% loss in revenue.
Fred mentions how they used ReturnPath's services to increase deliverability for around $5,000 a month. ReturnPath does provide a unique service, but is only one piece to the deliverability puzzle.
Our mail server aims to be the first email server that takes email deliverability seriously. We have the ability to react in realtime to potential deliverability problems. One common deliverability problem is caused by creating too many connections to an ISP. Our server can detect this, and pause delivery to that domain or IP.
We also have realtime bounce management capabilities, we are working on incorporating feedback loops into our server as well. Some of this was recently blogged over on MarketingShift.
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