Zrinity builds next generation software products that power the internet.
December 15, 2005 |
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Yet another example of a technology that most in the industry consider a NEW technology, but it is very similar to email. Odds are that both methods of communication will co-exist through the near future.
The author David A. Utter, a staff writer for WebProNews, started with the old song Video Killed the Radio Star,as a sort of analogy to RSS Killing the Email Star. Hmmm, does anybody question the fact that video did, in fact, not kill the radio star. In fact, radio has found it place amongst talk radio and sports. Nothing killed anything. Things morphed and found their new place in the world of media.
In fact, one might argue that TV forced radio to find its place resulting in some of the biggest radio stars, in talk radio, to ever exist in radio history.
Email, when done correctly, using double optins and being email industry friendly by communicating more effectively with the likes of YAHOO, AOL and HotMail produces vastly superior results and tracking than RSS.
When using the appropriate technology implemented in the correct fashion, email can be as user friendly as RSS. It is the nature of RSS that it is an optin system, but with email, we still rely on lazy managers to implement double optin and can spam compliance.
Do email right and it too will find its place in the communications world.
Email Marketing Success Reference
Zrinity builds next generation software products that power the internet.