» Email as a Business Tool and Deliverability - Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

There is a new movement under way in the email industry. The movement is likely to accomplish some lofty goals. Newer business class email servers are evolving and marketers and IT managers alike are now paying for what they were use to getting for free. Here’s the goals we think these newer enterprise level servers will accomplish.

• A severe reduction in spam email.
• A higher degree of email security. Almost a 100% reduction in phishing attacks.
• More reliable business communications via email. Email is guaranteed to originate from the person who claims they sent it with signing, Sender Identification, etc.
• More business intelligence retrieved back from email campaigns.
• Exponentially faster email campaigns.

The race is on for more business-smart email servers. Email for too long has been unreliable and bulk campaigns to manage customer relationships was a very slow process, or the servers broke altogether.

Email Deliverability Suite - - Email Deliverability White Paper