A recently updated article covers the following topics:
- Delivery To an Inbox
- Bounce Management
- The Perils of Sharing IP Addresses With Strangers
- Moving Beyond Standard Sender Authentication Protocols
- White Lists Wonât Necessarily Save You
- How Much To Send & How Fast? You can quickly damage your reputation if you do not have a system in place to monitor delivery success versus failure rates instantaneously.
- Summary - Delivery is becoming much more complex. Deliveray assurance is critical. The goal is to deliver e-mails to an Inbox, not to any other folder, especially not a spam or bulk folder!
View the entire Email Campaign Success Parameters article