» Explaing the Benefits of Databases All Over Again - Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

In 1995, when programmers first began to code database driven Web portals it was an uphill battle to convince business managers as to the benefits of a database driven sites. Especially a site driven from the corporate database. Sites driven by the main corporate DB's helped avoid much re-work by avoiding the need for additional personnel whose responsibility was to add data to the Web site which was already in the process of being added to the internal database. The same old technology had to be virtually redefined in the minds of business managers. An already proven technology had to be explained AGAIN when placed into a new scenario, or Web sites.

Despite the fact that every single business person in the world was using a database for some facet of their business, many even conducting high-level datamining, we still fought to convince business managers that connecting their Web site's to their corporate database was a business asset worthy of a larger investment than a static Web site with some flashy graphics.

Here we are in 2005 arguing the same point, but now it is about integrating email campaigns with the corporate databases.

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Database Driven Email Benefits