» ROI From Email Surpasses Traditional Direct Marketing - Email Marketing & Delivery Blog - Enterprise Email Application Software Blog

According to a new study the return on email campaigns was $15.50 which was 17% higher than direct marketing campaigns.

The amazing thing here is that despite the fact that most systems, especially the over 80% that are outsourced are handling their email marketing campaigns in an "Ugly" fashion, according to industry insiders. Imagine if we could take it from "ugly" to "Pretty" how much higher we could make that ROI! I predict that "Pretty" would bring over 100% more revenue per dollar spent than traditional Direct Marketing.

It's about time to "Pretty Up" your email marketing campaigns. Many of you should bring it inhuose, many just need to insist the proper systems be put into place through the outsourced firms. Better yet, come see us about your newer "Pretty" campaigns.

This will continue to rise as is the nature of the industry.

ActivSoftware List Management & XM Mail Server Systems
ASP, In-House or Hybrid Model

Study Source: Winterberry Group.