» Misc

Yet another example of a technology that most in the industry consider a NEW technology, but it is very similar to email. Odds are that both methods of communication will co-exist through the near future.

The author David A. Utter, a staff writer for WebProNews, started with the old song Video Killed the Radio Star,as a sort of analogy to RSS Killing the Email Star. Hmmm, does anybody question the fact that video did, in fact, not kill the radio star. In fact, radi ... Read Full Story

A recent study by Mouse2House posted through Marketing Sherpa proved a few of the parameters we've highlighted in the past that lead to email marketing success. It is all not surprising to us, but deserves to be mentioned again,as here we have one more piece of evidence that it is true. These are listed in order of importance and then ranked on a scale of one to five, with five being the most important.

I wouldn't read the whole thing, but just for your reference: http://www.emailsh ... Read Full Story

A team of researchers from IBM, and Cornell University have developed a new algorithm for detecting spam in emails, called SMTP Path Analysis. The algorithm works by examining the path information (probably by looking at the Received headers), and detects patterns that are likely to be the route of a spammer.

the algorithm is not meticulous enough to efficiently catch spam on its own, but works well in combination with content filtering tools. "And it ... Read Full Story

Remember the last Apprentice season? Apprentice is the Donald Trump show that inadvertantly helped the business email industry. One of the teams hired a local NYC email marketing company and produced over twelve times the amount of revenue as the opposing team. The point that really is amazing is that they used a rented list to produce the phenominal results. If they had used a home grown list they would have at least doubled these results.

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Via Sarah Eaton: In the latest issue of the BeTuitive newsletter they highlight seven words that will trigger the spam filters to take action against your email. These words might not trigger action if you are on the recipients white list, if you have implemented any type of sender verification (YAHOO DomainKeys, SPF, etc.), or if you send digitally signed emai ... Read Full Story