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Another team of researchers selected Zrinity as their business critical, on-premise,  email delivery firm. It seems that each time there is a team of people conducting an in-depth and scientific research process to determine which email system, as well as which team of email delivery experts, is superior, Zrinity is the choice.

From the news release: “We chose Zrinity to help improve our sender reputation and deliverability, which is a business-critical part of our communic ... Read Full Story

Zrinity added a multi-variant campaign type to Campaign Intelligence recently. This is a new feature added due to customer feedback and requests. We will post the full story tomorrow.

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I've just returned from the Email Evolution Conference in San Diego. I learned some things, shared some knowledge and made new friends. I'm energized and it's all still running through my head. I'm really looking forward to Marketing Sherpa's conference later this month.

The vendor area at these conferences are most often the most valuable and most under used resources. Attendees should come prepared with a list of questions and approach vendors with them, but generally it's only a small ... Read Full Story

This news release needed to be posted in the blog for numerous reasons. The biggest, of course, is the fact that an entire team of business and high tech experts, as well as numerous email industry insiders, were utilized to locate Zrinity and to ultimately choose the Zrinity email delivery and marketing systems for use within Eldorado Resorts.

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There are a few different business activities that people refer to as behavioral marketing. We discuss them all then drill down into the specific means to conduct behavioral email marketing. Zrinity coders recently added Google Analytics to their email campaign metrics, thus giving valuable information about email recipients who follow links to the Web site. This empowers email ... Read Full Story

Metrics are the most critical piece of the marketing puzzle. For decades marketers relied on taking polls to determine voice of the market. They spent millions conducting focus groups to try to take an extremely well-informed educated guess. But it is still all a guess, no matter how well educated the guess might be.

Metrics from email ca ... Read Full Story

In a recent article by Ken Takahashi, Ken says that pricing based solely on bandwidth without qualifying each and every customer is not the best way to do it. We think he is right! In fact, we, at Zrinity, have been brainstorming on this exact iss ... Read Full Story

Zrinity Email Delivery Algorithm: Millions of Decisions a Minute

There is no doubt that the email delivery algorithm producers at Zrinity are far ahead of their peers in the email industry, but it amazed me as I interview them, how FAR ahead they are. Matt Finn is one of the key coders for Zrinity's email systems and I thought it would be interesting to publish some of the conversation ... Read Full Story

Yet another example of a technology that most in the industry consider a NEW technology, but it is very similar to email. Odds are that both methods of communication will co-exist through the near future.

The author David A. Utter, a staff writer for WebProNews, started with the old song Video Killed the Radio Star,as a sort of analogy to RSS Killing the Email Star. Hmmm, does anybody question the fact that video did, in fact, not kill the radio star. In fact, radi ... Read Full Story

Industry insiders call the behind the scenes of the ESP's "Ugly." Industry sales people try to steer customers away from sending large lists no matter how many customers they have, due to limitations with email servers being used. Marketing Sherpa provides a list of items customers want from their ESP's and frankly here at Zrinity, we're perplexed by the very simple requests that seem so complicated. It is comforting, though, as we learn the severe limitations of what most would con ... Read Full Story

Our most recent news release covers how high tech tools will revolutionize the way we use email communications to increase ROI from Email campaigns. For decades business and technical minds alike understood the benefit of more carefully storing information in a hierarchy to better retrieve the data at a later date. This form of data storage is also known as a database. And yet, since we've been using email to communicate with large groups of customers even the savviest business managers will ... Read Full Story

Remember the last Apprentice season? Apprentice is the Donald Trump show that inadvertantly helped the business email industry. One of the teams hired a local NYC email marketing company and produced over twelve times the amount of revenue as the opposing team. The point that really is amazing is that they used a rented list to produce the phenominal results. If they had used a home grown list they would have at least doubled these results.

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There is a new movement under way in the email industry. The movement is likely to accomplish some lofty goals. Newer business class email servers are evolving and marketers and IT managers alike are now paying for what they were use to getting for free. Here’s the goals we think these newer enterprise level servers will accomplish.

• A severe reduction in spam email.
• A higher degree of email security. Almost a 100% reduction in phishing attacks.
• More r ... Read Full Story

For years, my partners and I have read and reviewed email marketing case studies. Each had its own particular benefit, from a learning perspective, but as we read the last dozen or so, we recognized some patterns. We went back through our archive of both third party, and our own internal studies, and realized they were all saying the same thing, over and over again, but in slightly different ways. Finally, for our own internal use, we compiled all the studies, including our own, into one mast ... Read Full Story

Via Sarah Eaton: In the latest issue of the BeTuitive newsletter they highlight seven words that will trigger the spam filters to take action against your email. These words might not trigger action if you are on the recipients white list, if you have implemented any type of sender verification (YAHOO DomainKeys, SPF, etc.), or if you send digitally signed emai ... Read Full Story

Just as AOL stated years ago, “Nobody from AOL will not contact you to ask for your credit card number.” If somebody emails, calls or otherwise contacts you claiming to be a company you do business with and asks for personal information, directs you to a Web page to submit personal information, or otherwise attempts to draw personal information from you, STOP! Don’t do it. They are fishing for information. Of course, to be newsworthy, it has to be spelled differently in the new millenni ... Read Full Story

Rich Brooks explores the question: when is it OK to take email addresses you've collected and add them to your email marketing campaign?. In his blog entry he explores several definitions of spam, and comes to some conclusions:

• There's a difference between an email newsletter and email blasts...just don't ask me why.
• Selling someone something is not the same as implied ... Read Full Story

Microsoft Research social computing team has some thoughts on blogs vs email:

The underestimated strength of blogs is the chronological ordering. The single voice, the public visibility that leads to more care in most blog construction, the feedback are all significant too, but they are remarked upon. Human beings have a tremendous ability to reason instantly and unconsciously about informati ... Read Full Story

A bounce or delivery status notification is the medium used by mail servers to communicate delivery problems to humans. Unfortunately, the only humans who understand the messages, known as bounces, are people who eat, sleep and breathe email communications. Your typical email server manager will not likely be an expert in this field. Bounces don't follow a consistent format. In fact, there are over one thousand seven hundred different formats recognized today by those who ... Read Full Story

The New York Times has an article about the enhancements made in email surveillance due to the release of 1.5 million enron emails by the US Federal Energy Regulatory Commis ... Read Full Story

After reading MarketingSherpa's latest article called: RSS in Reality: Not a Replacement for Email - Metrics & Best Practices it is pretty clear that they do not understand RSS.

RSS is a content medium just like email is - RSS even supports attachments, these are called enclosures in RSS. RSS is consumed by a client - the clients can be web ba ... Read Full Story

Here's a good article by internet retailer about personalization in email.

Among [the trends] is the use of dynamic content and special customer appreciation offers. "Email offers an incredible opportunity to build a dynamic conversation and unique user experience, but only if you leverage the data, intelligence and expressed preference of your customers,"

This is one of the things that ... Read Full Story

B2B online, has an article called: What can I do to re-engage inactive subscribers on my e-mail list?

The article suggests the following:

• Pull inactive subscribers into a seperate list
• Pull your data together and look for patterns in inactive subscribers
• Develop new email offerings
• Change subject lines
• Change from address (but not the domain)

... Read Full Story

A pair of deliverability studies produce some stats on deliverability of legitimate email.

Data from Lyris states that 11.5% of legitimate email is not delivered.

Return Path's 2004 data indicate on average 22% of legitimate opt-in e-mail wasn't delivered to user inboxes. That's a 3.3 percentage point increase over the second half of 2003, when Return Path reported 18. ... Read Full Story